One-on-one coaching
Private sessions, by video or in person, for the people behind tech and science companies. You bring the situations you're actually facing; you leave each hour with a decision made and a concrete next step, guided by someone who has sat down with 1,500+ founders.
What coaching actually is
Coaching is one-on-one work on your own effectiveness: how you think, decide, lead, and communicate. You set the agenda. A good coach listens closely and asks questions that make you reflect, and you can expect to be challenged on some of the things you say. I won't tell you what to think or what to do; coaching opens up possibilities, and you decide which ones to act on. Most sessions end with something concrete to try before the next one.
Coaching is not a replacement for therapy. Therapy generally works from the past towards the present; coaching works from the present towards the future. Some of my clients have done both at the same time, and the two complement each other well.

How the work runs
The process behind the sessions has four steps, supported by decades of research in psychology and behavioural science:
- 1Reflection. Understand your situation, your thinking, and what you actually want to work on, and commit to it.
- 2Preparation. Get honest about the challenge in front of you so it stops feeling overwhelming, and decide to act.
- 3Action. Run small experiments between sessions: a conversation held differently, a decision made, a new way of preparing. We review what happened and adjust.
- 4Maintenance. Learn the tools well enough that the growth continues after the coaching ends.
Sessions adapt to you, the week you've had, and the stage of the work; early sessions differ from ongoing ones. For lasting change I recommend a commitment of at least ten sessions, but the format flexes: some people come for a few sessions around one decision, others work with me for months.

What people bring to coaching
Leading and deciding
Pressure, hard decisions, difficult conversations, and leading people effectively, with or without formal authority. Leadership isn't a job title – it's something you can work on from any seat.
Direction and satisfaction
Chasing advancement, money, or a title and feeling stuck or unsatisfied anyway. Work and life are connected, and coaching treats them that way: what you want, what's in the way, and what to do next.
Anxiety, confidence, and being bullied
I've lived with anxiety, and I was bullied for years; I know this ground personally, not just professionally. Coaching here builds skills and confidence, plainly and at your pace. It is not a replacement for therapy, and I'll say so whenever therapy is the better tool.
Working well with AI
Using AI well is a new skill set, and these sessions take the mystery out of it, on your real work: sharper questions, fuller context, and the discernment to judge what AI gives you. AI amplifies whatever clarity and rigour you bring to it – the coaching raises both.
A pitch or presentation coming up?
Pitch & presentation coaching is the most concrete way to start: live rehearsal with someone who has heard hundreds of pitches.
Pitch coaching →
Coaching starts with a free conversation.
We talk about what you're facing, whether coaching fits, and what working together would look like, including pricing, which depends on the format we choose. No preparation needed, and nothing to decide on the call.
Book a free intro call