Think clearly. Lead calmly. Move faster.
I coach the people behind tech and science companies. Not the companies, them.
Book a free intro call1,500+ founders and CEOs advised
Hundreds of pitches heard and improved
19 years in science and small business
The hardest part of the job is rarely the technical part.
Most people bring one of a handful of things to coaching:
- Chasing something (advancement, money, a title) and feeling stuck, held back, or unsatisfied
- Leading people effectively, with or without authority
- Being the introvert in a workplace that rewards the loudest voices
- Feeling like an imposter no matter what you've already accomplished
- Pitches, presentations, and the rooms where you have to be persuasive
- Figuring out where AI fits in how you work
If one of these sounds familiar, coaching is where you work on it: real situations from your week, worked through one-on-one, with something concrete to try before the next one.
Clarity under pressure, for the people solving real problems.
One-on-one coaching
For founders, leaders, and fellow introverts. The work is whatever actually stands in the way: pressure, decisions, difficult conversations, direction. In person or over video.
How coaching works →
For organizations
Small businesses and nonprofits bring me in to coach the people on their team, one-on-one. When each person works more effectively, the whole team runs more smoothly: more gets done, with less friction and less burnout.
For organizations →
Pitch & presentation coaching
A concrete place to start. I have heard hundreds of pitches; we make yours clearer, calmer, and steadier in the Q&A.
Pitch coaching →
Prefer to learn at your own pace?
Shades of Fighting is my online course on conflict: what fighting really is, what it costs, and how to meet it with a calm mind.
About the course →
Who am I?
I'm Alex Senson. Scientist by training, coach by certification, introvert by nature. I've spent my working life in science and small business: advising founders, hearing pitches, and coaching the people doing the work.
Coaching with me is practical. We work on real situations, I explain the mechanism behind every method, and you leave each session with something to try the same day.
I do this because I trust that everyone has inherent brilliance. My purpose as a coach is to help you recognize, uncover, and cultivate yours – to see things in yourself you couldn't see before.
More about me →From the blog
All articles →Why hire a human coach when AI exists?
AI is genuinely good at coaching, and I use it every day. The honest answer to why a human coach is still worth hiring, with the evidence conceded up front.
Read →
What actually happens in a coaching session
A concrete walk-through of a coaching session: what you bring, what a coach actually asks, and what you leave with. No couch, no incense.
Read →
How to speak like a leader, not an engineer
The same update can sound like an engineer's log or a leader's decision. The difference is learnable, and it starts with leading with what matters.
Read →
When did you last think clearly for a full hour?
Start with a free intro call. Bring whatever is taking up the most room in your head, and see how coaching feels before deciding anything.
Book a free intro call